Interesting article about the business side of EDM from
EDMsnob:
"Letting the corporate world into EDM is like letting a thief take
your house and then sell it back to you brick by brick. There, I said
it.
By now, it’s no secret. The world of corporate music and concerts wants your house.
…And your trance, your dubstep, your electro, and your drum and bass,
too. They want whatever you want, so that they can sell it back to you
note-by-note and wobble-by-wobble.
There are two big factions in the live EDM business, and both of them
are in a gold rush to acquire independent promoters and become bigger
and more powerful than the other one.
The first is Live Nation Entertainment, which you may know as
Ticketmaster, the service-charging powerhouse of the ticketing world. In
the last year, they’ve
acquired Creamfields and
Hard Events, bringing on the respective leaders of those companies and building strategies to further increase their influence.
The second entity is what will eventually be known as SFX
Entertainment, which includes Disco Donnie Presents. Originally I
thought that this company had spun off from Insomniac’s touring events
division entirely. What I now know is that Disco Donnie took back the
approximately 20 local affiliate companies that he delivered to
Insomniac around 2010, and sold that whole entity to Robert Sillerman
and SFX Entertainment. Insomniac and Disco Donnie Presents are still
partners on the massives (including Electric Daisy Carnival), so we’ll
lump these companies together.
